The Thursday Five: Marketing (June 20)

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Building Your Author Platform #5: Facebook
(#4: Goodreads, #3: Amazon Author Pages, #2: Twitter, #1: Developing Your Writing Blog)
from Tony Riches at The Writing Desk

6 Reasons Google+ Beats Facebook for Author Platform Building
from Marcy Kennedy at Jane Friedman
How Authors Can Connect with Readers Via a Google+ Hangout
from Cynthia Leitich Smith at Cynsations

How To Find Readers For Your Blog
from Molly Greene at Molly Greene: Writer

Why Email Marketing Benefits Your Book’s Sales
from Doris at Savvy Writers & e-Books Online

Dear Lovely Author (Truths About Marketing You Need to Know)
from Helen Moffett at Books LIVE

Bonus Anecdote:

The Art Of Marketing from Sulci Collective

Friday 5: Social Media

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Authors: Meet Your New Friend Pinterest
From Tanja Thuesen at Media Tapper

14 Bloggers Share 14 Awesome Tips For Using Google+
From Srinivas Rao guest-blogging at SocialMouths

10 Important Tips for Google+ Beginners
From Michelle Marie on Google+

Who needs publishers when you can pitch a book on social media?
From Russell Smith at The Globe and Mail

Why Authors Need Marketing Skills – Lots of Them
From Savvy Writers & e-Books Online
(and Free PR for writers)

Friday 5: Social Media

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What Every Author Ought to Know About Selling Books With Social Media
From Book Cover Cafe

A Little Love From Book Authors for Twitter
From Miller Mosaic, LLC (Social Media Marketing)

The Myth About Being “Liked” (on Facebook)
From Author Marketing Experts, Inc

9 Ways Authors Could Use Google+ to Drum Up Awareness and Sales
From Chris Brogan (on Google+)

5 Ways Writers Can Break Out of the Tired Old Social Media Box
From Copyblogger

5 Useful Social Media Sites


In no particular order:


1. The Facebook author page: 10 status updates to embrace, 10 to avoid by Novel Publishing Group, LLC. Great post for those of us with an author page or those of us who intend to publish one in the future (or those of us who are slowly working on one while keeping it private until we finally publish our first novel, ahem). Novel Publishing Group also has an entire category of useful articles entitled A Bit of Free Advice: DIY Book Marketing.


2. WoMen’s Literary Cafe “offers free promotions to authors, reviewers, bloggers, and editors.” That link is to their Facebook page, you can also follow them on Twitter. (I have ‘liked’ and ‘followed,’ and I can personally attest that they do a lot of promoting.)


3. 20 Ways to Improve Your Google+ Knowledge by Social Media Examiner. Another great source of information here on the main site, on … you guessed it! Social media. The Google+ article is for those new to G+, but I found some tips on there that were pretty useful to me as a longtime user (okay, okay, I’ve only had a profile since July. But that’s a long time when you consider that Google+ just recently went public).


4. How to Create an Endless Stream of Blog Topics by Sharon Hayes. This is kind of an SEO approach to coming up with topics to blog about – finding what people are searching for, and then using that info to write your posts. It’s a pretty interesting method. You might want to peruse the rest of her site while you’re there.


5. Sarah Cypher is doing a four-part blog outlining what she’s learning in a month-long Social Media boot camp. The fourth part isn’t posted yet, but here is Week 1, Week 2, and Week 3. Useful stuff here, and very kind of her to share what she’s learning with her readers. I’ve subscribed.


That’s it for this week, folks. Next week’s theme will focus on novel planning and organization, and just in time for October. What’s October, you say? Well, it’s only the (unofficial) universal month for planning your NaNoWriMo project, of course. You will be participating, right? Right? 


**Please let me know if there are any links that are dead or misplaced, and I will fix them promptly.**



So out of curiosity and the unfortunate need to connect with other human beings, I scored an invite to Google+, expecting a copycat, slightly trumped-up version of Facebook. And for the most part, that is what I found. It’s functional and attractive enough, with a few perks that Facebook doesn’t offer – ‘muting’ or turning off notifications for individual posts, for instance (good for those winding comment conversations that just won’t die, giving you unwanted notifications 34 days in a row).

But what I didn’t expect was the ability to quickly connect with so many writers. It wasn’t Google+ that made this happen, although they did make it possible. I don’t know who started the Google+ writer connection movement, but this list put me in touch, directly and indirectly, with 50+ intelligent, creative, like-minded writers, who post links that actually apply to me and write posts that I can relate to. Among all the people in the world, I don’t think there’s anyone who can connect with and understand a writer better than another writer, and I (and the rest of us writers on Google+) seem to have hit the metaphorical jackpot of like-minded people. Sure, we have the sometimes-annoying ‘networking’ posts just like any other social network, but hey, we’re all writers trying to sell our craft, aren’t we?

(By the way, my name is on this list, but I’m mistakenly listed as writing romance, when I clearly wrote the phrase ‘modern chick lit.’ Totally not the same thing. It’s not an insult or anything, I just wanted to make that note. Horror and light spec fiction are also missing from the list of genres I play with.)

The Golden List:

Google+ (if you need an invite, let me know):